Pick Pike's PURCHASE POWER

Partnering to be Prepared
As we build our foundation for retail success Pike County has partnered with NextSite to provide our community with unparalleled research, market analysis and mapping support, assist in the identification of real estate opportunities for retail development and redevelopment and then connect these opportunities to the appropriate retail real estate decision makers. The first step is to better understand the strengths, weaknesses, opportunities and threats to a community’s retail growth. Using the knowledge and marketing materials generated by the NextSite team  we are enabled and prepared to market the opportunities in our community to a diverse network of developers, tenant reps and retailers. 

Top Prizm Segmentations: A Great Way to Summarize a Consumer Market. 
PRIZM Premier classifies every U.S. household into one of 68 consumer segments based on the household’s purchasing preferences. PRIZM Premier offers a complete set of ancillary databases and links to third-party data, allowing marketers to use data outside of their own customer files to pinpoint products and services that their best customers are most likely to use, as well as locate their best customers on the ground. Nielsen provides a series of demographic descriptors used to classify the segments across core dimensions. While demographics form the basis for every segment assignment, not every segment falls neatly into only one category for each demographic.

Segmentation Summary for Zebulon
•Country Strong
•Big Sky Families
•Back Country Folks
•Fast-Track Families
•Young & Rustic
•Country Casuals
•Red, White & Blue
•Heartlanders
•Mayberry-ville
•Simple Pleasures

Top Segmentation Groups for Zebulon, GA
•focused on their families, prefer hunting and country music to keeping up with the latest technology
•enjoy all types of team sports and outdoor activities
•buy virtually every piece of sporting equipment on the market
•live in older, modest-sized homes
•frequent restaurant diners, drive larger SUVs, tend to shop in bulk at wholesale clubs
•lives often centered around the schedules and interests of their children
•enjoy the outdoors on their ATVs, but also big video gamers and follow NASCAR
•active members of their local community organizations
•pursue a rustic lifestyle where hunting and fishing remain prime leisure activities along with cooking, sewing, camping, and boating